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Penny Flame entered the adult industry in 2003 at age 19. She chose the Penny Flame pseudonym as a combination of The Beatles song "Penny Lane" and her smoking habit. For a few years her material was only solo and lesbian in content (often produced by Danni Ashe), but in 2005, Flame made her first appearance in hardcore pornographic films. Her first starring role in a big budget production was in James Avalon's 2005 feature Darkside alongside Hillary Scott. Flame had an exclusive directing deal with Shane's World Studios, having directed the 2005 film Shane's World: Girls Night Out 3 and the 2006 films Shane's World: Girls Night Out 2, Blazed and Confused, and Blazed and Confused 2. In 2008 she signed a deal with Vivid Entertainment and Tristan Taormino to direct her own line of movies under the studio’s sex-ed imprint Vivid-Ed. Flame is a practicing artist and creates paintings in her spare time. On her MySpace accounts and in her films, she has expressed her advocacy for marijuana. Though she is an advocate of marijuana use, Flame has admitted to struggling with harder substance abuse, particularly in her early years in the industry when she was making a lot of money and was unhappy with her work in Gonzo film scenes. In February 2006 she announced that she had been clean from cocaine for a little over a year and a half. Flame has also mentioned that while she prefers the high end work, she looks at the world in a more business-like way, having traded her cocaine addiction for a BMW. In April, 2009, Penny Flame, using her real name - Jennie - started a blog titled Becoming Jennie. In her first entry, dated 29 April 2009, she wrote, "My name is Jennie Ketcham, and I am a recovering pornstar. And addict. This day, as every day, is the first day of the rest of my life, and I intend to live it to the fullest." According to the blog, she does not regret having been in pornography. She writes that she has been overwhelmed by the response to her blog.